Loyalty Cash/Points

Every purchase gets you closer to more savings. Earn loyalty cash or points with each transaction and watch as your loyalty translates into real, tangible benefits.

Refer & Earn

Sharing is caring, and at Lou Square, it's rewarding too! Refer your friends using the Wallet Pass QR code, and both you and your friends earn $15. The more, the merrier!

Location-Based Alerts

Wondering if there's a Lou Square Smart Store nearby? Your Wallet Pass has you covered! Receive location-based alerts and step into savings wherever you go.

Unlock Savings, Embrace Loyalty

With Lou Rewards, every purchase brings you closer to leveling up your Wallet Pass tier—unlocking even better perks, bigger bonuses, and higher cashback along the way.


Start in GOLD, climb to PLATINUM, and then reach the ultimate level, LOU BLACK, by simply making purchases that total each tier’s spending threshold. The higher you go, the sweeter the rewards.

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Level Up Your Wallet Pass

1

GOLD

2

PLATINUM

3

BLACK